Nobody talks about the film being bad because it didn’t sell enough tickets. They talk about the iconic shots of Robbins playing music over the speaker, the guards discovering his tunnel hidden behind a poster, and the escape into the rain. They talk about its effective use of narration to portray the closed nature of men in prison. More people talk about that film for the performances of Tim Robbins and Morgan Freeman. Think about this: When have you ever heard someone talk about The Shawshank Redemption for its box office gross as a negative? When did you ever hear someone cite Shawshank’s box office to justify why that movie was terrible? And if you did hear that argument, would you care? Would it really change your mind? It was only through VHS rentals and numerous reruns on cable that people started to widely recognize the film as a great prison escape movie. The film cost $25 million to make and only made a measly $16 million at the theater due to poor marketing and disinterest by audiences amid more popular films. This period-prison drama is greatly revered today and has become so mainstream that it has been parodied numerous times. Morgan Freeman and Tim Robbins in The Shawshank RedemptionĪ perfect example of the box office not determining the quality or even popularity of a film can be seen in 1994’s The Shawshank Redemption. Because, really, does a film need to make a lot of money to be considered good? And, really, this is such an arbitrary angle to stress. If you are not a filmmaker, producer, studio exec, or shareholder, then, really, what value does the box office gross have for you? Well, for some, box office grosses often become shorthand for trying to stress whether a film is good or bad. A box office hit means better success for a studio and also determines their future slate.īut those numbers only matter to those involved with the business and have a career at stake. A successful box office gross can lead to more films for a director or a continuation of a franchise. They obviously matter to the filmmakers and the studio. Now, when I say the box office numbers do not matter, I don’t mean they matter to nobody. When it comes to talking about film and its qualities, box office numbers do not matter. Really though, in the grand scheme of talking about what makes films good or bad, the box office numbers are minuscule in their insight. Nowadays, there are numerous online publications devoted to tracking the box office grosses, such as Box Office Mojo. The publication Variety began publishing box office earnings in 1922 and continues the practice to this very day. These earnings are the ticket sales a film receives from theaters, determining how much revenue a film has produced. ![]() In terms of trade publications and studios, their primary metrics for success have been theatrical box office earnings. Maybe it features the most robust of editing, the tightest of scripts, or the strongest performances. Transformers made it out alive, but only time will tell if it was enough to green light another sequel.How does one judge a movie’s success? Everybody has their own metric for whether or not a film resonates with them. Last month was such a hostile time for releases with so many varied films to watch that it was all a bit overwhelming. Again not a bona fide hit, but it’s way better than some films did in June. ![]() ![]() That means it will most likely make a small profit when Rise of the Beasts box office run is officially over. It’s not going to match the box office of the last film Bumblebee which made $467 million at the worldwide box office, but it will at least cross the $400 million mark. While these numbers are nowhere near as monsters as when the popular Paramount franchise was in its prime, especially given the film’s reported $200 million budget, the Transformers franchise still has a bit of spark left in it. This is significant because a part of Rise of the Beasts was shot there. If that wasn’t enough the latest Transformers film also became the second highest grossing film in Peru making $13.1 million.
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